An Open Letter to Howard Schultz: Why I Love the Red Starbucks Christmas Cups
Right now I’m at a Starbucks in Littleton, Colorado, sipping a double shot Americano, using your WiFi, and listening to Christmas music. I also noticed what fine, festive cups you’ve chosen to adorn your stores across the land.
As I admired their white, green and red simplicity, I also thought of all the flak you’ve received from Christians who apparently don’t like your red cups. I’m sorry about this. They don’t speak for all of us.
Let me give you the top ten reasons why I appreciate the red Starbucks Christmas cups:
10. They hold delicious beverages that I purchase several times a week.
9. They allow nearly 191,000 employees to serve their customers worldwide – and provide for their own livelihood as well.
8. They have a sticker with my name and drink order on it because of the highly efficient system you and your team have created to get my drink order right nearly every time I’ve ever been to a Starbucks.
7. They’re made from 10% post consumer recycled fiber, which makes me thankful you care about God’s good world.
6. They have a warning on them about not burning my tongue. How thoughtful.
5. They match the shimmering red and green bags of coffee beans for sale, not to mention the tinsel, holiday gift cards, and holly-adorned windows that decorate your store.
4. Their plastic tops have a slight hole next to my nose, which allows me to not spill my Americano all over my Macbook. Again, awfully thoughtful.
3. They also match the array of other Christmas products you offer, like ornaments, Advent calendars, Christmas cards, Christmas CDs and Christmas cookies. Feliz Navidad to you, Howard.
2. They’re also providing work for coffee farmers, plastic manufacturers, paper manufactures, drivers, and countless other people who depend on Starbucks to feed their families.
1. They remind me of the blood of Jesus.
Again, sorry so many Christians have given you a hard time. They’re my brothers and sisters – even the noisy ones who can be tough to get along with. But hey, we’re family. So I’ll stick with them even when they say ridiculous things.
All that to say Merry Christmas! May the “good news of great joy” (Luke 2:10) fill you – and all your employees – with delight and hope this holiday season.