The World’s Best Outreach Strategy

  How are we going to reach out to our culture? It’s a common question in church world. Do we have a fall festival? Sponsor a 5k? Chili cook off? Day of service at the homeless shelter? Mission trip? The idea seems to be this: We’re here…in church. They’re out there…in culture. We need to “reach out” to them. Hence, the myriad of “outreach” ministries in most American churches. But the truth is that won’t don’t need to “reach out” to culture at all. We are already “out” there every single day.It’s called work! And not only are we – the laity – inculture, but we actually create culture every day. A few weeks ago, I saw this firsthand. My first meeting for the day was at a Starbucks in downtown Denver. I met with Eric, who shared with me his  story. For his first job after college, he climbed cell phone towers. After more than a few frozen climbs in the air, he decided he needed a change. He thought for a...

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