It’s one thing to embrace customer service. It’s quite another to live a life of sacrificial service.

Jesus calls his followers to “take up your cross and follow me.” Peter wrote that serving as Christ did will entail suffering (1 Peter 2:21). It’s one thing to follow Christ when things are going well. But, in the words of biblical scholar Bruce Waltke, how many of us would qualify as the “righteous” – those willing to advantage others, even if it means disadvantaging ourselves?

People who commit to sacrificial service of a community through their work are rare. New York Times Columnist David Brooks wrote in his book The Road to Character that the median “narcissism score” has risen in the last two decades. When young people were asked about whether they agree with statements like “I am an extraordinary person,” or “I like to look at my body,” Brooks says, “Ninety-three percent of young people score higher than the middle score just twenty years ago” — they score about 30 percent higher, to be exact.[i] Behind the thin veil of careers with social impact is often the Almighty Self, ever ready to find the perfect mix of social impact, comfortable work hours, and financial reward in “meaningful work.” Especially since the pandemic, I believe the willingness to sacrifice for a cause greater than ourselves is diminishing.[ii] Especially if it costs us.

Yet, meaningful work is found not in success or financial reward, but in sacrificial service. When people struggle to find a cause worth sacrificing for, boredom and meaninglessness tend to creep in. “Far too many people in this country seem to go about only half alive. All their existence is an effort to escape from what they are doing,” writes author and dramatist Dorothy Sayers about how most people view their work. “And the inevitable result of this is a boredom, a lack of purpose, a passivity which eats life away at the heart and a disillusionment which prompts men to ask what life is all about.”[iii]

People need a reason to sacrifice for something beyond themselves. It’s what puts wind in sails, feet on the ground, and energy in a workday. Paradoxically, what we’re really looking for is the right cross to bear, not the best throne from which to rule.

We live in a cultural moment in which there are multiple issues calling for sacrificial work. Take, for example, the growing inequality in American society. In 1989, the Federal Reserve Reports that the bottom 50% held $22 billion in wealth while the top 10% held $1.7 trillion. Fast forward to 2021, and the bottom 50% held $260 billion in wealth while the top 10% swelled to $36 trillion.[iv] To make that clearer, the top 1% of US households has 15 times more wealth than the bottom 50% of households combined.[v] The simmering discontent and anger so prevalent in American society has its root, I believe, in millions of people seeing the wealthy get much wealthier — even in the last 20 years — while their standard of living stagnates or declines.

And yet, some decide that sacrificial love for others trumps personal comfort.

Julie (Sapp) Stone works as an investment director focused on family economic mobility at Gary Community Investments, a philanthropic organization in Denver. Before that she worked at Teach for America, an organization that places talented young teachers in low-income schools. Bright, energetic, connected, and committed, Julie was deeply formed by Catholic social teaching, which motivates her work on behalf of low-income families. When I asked Julie about her commitment to issues around justice, I was surprised to learn it didn’t come from academic study. Rather, it came from growing up at a truck stop on the Wyoming-Nebraska border.

Julie’s grandpa and his brothers were Depression-era survivors who bought a car dealership, which turned into car leasing and eventually into a small truck stop chain headquartered in Omaha, Nebraska. Her dad became the general manager of Sapp Bros. Cheyenne Travel Center, and her mom the store manager. The establishment employed over 100 people between a motel, gas station, restaurant, and store. Julie grew up just a few miles away and started to work in the family business alongside her brother at just age five, picking up trash around the truck stop because of her parent’s pride in their work. As she grew, she waited tables, stocked shelves, and served the truckers. Her dad would famously pause mid-bite while eating in the restaurant to check out a customer after their dinner because “nobody should have to wait to pay.”

“I’ll pound the table in defense of truck drivers. They are an extraordinary community,” Julie says. “They’re hard working, responsible, God fearing, family centered, and make tremendous sacrifices for their work.” Julie pauses, with almost reverence in her voice. “My dad always trusted that I’d be okay at the truck stop, whether he was there or not. Truckers know that their actions reflect on other drivers, which creates a sense of shared responsibility. If there was ever a conflict or a tactless comment, without fail, another driver would step in and sort things out.”

Sapp Bros. was employee-owned, provided full healthcare coverage, and even paid for college tuition, which was practically unheard of in the 1980s. Julie’s parents believed that their job was to lead and serve their employees sacrificially. “I remember one Christmas my dad had it out with corporate. Since the combined portfolio of travel stations didn’t turn a profit that year, there would be no Christmas bonuses,” she recalls. “I watched my mom and dad divide their past and future paychecks to make bonuses happen for the Cheyenne employees.”

Julie believes her parents’ leadership was built on love. “At the end of the day Mom and Dad recognized that each employee was giving of their time and talent to help make our company successful. My parents were genuinely grateful for their people, which explains why so many who were hired on opening day in 1983 were still there when I graduated from college in 2003.”

Julie’s commitment to justice today isn’t abstract. She sees the faces of those who worked for her parents for 30 years in front-line jobs — people of enormous integrity. “I see working families first. They show up for the physical work. They provide services and make products the rest of us rely on, they almost always go unnoticed. These are the families whose sacrifices benefit us all.”[vi]

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This is an excerpt from my new book Working from the Inside Out: A Brief Guide to Inner Work That Transforms Our Outer World (IVP, 2023). Buy a copy or listen to the audio book today.

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[i] David Brooks, The Road to Character (New York: Penguin Random House, 2016).

[ii] See my article: Jeff Haanen, “Where Are All the Workers?” Comment, September 1, 2022, https://comment.org/where-are-all-the-workers/.

[iii] Dorothy Sayers, “Vocation in Work,” quoted in: William C. Placher, Callings: Twenty Centuries of Christian Wisdom on Vocation (Grand Rapids: Eerdmans, 2005).

[iv] See: The Rationale, Ownership Works,https://ownershipworks.org/the-rationale/.

[v] Tommy Beer, “Top 1% of U.S. Households Hold 15 Times More Wealth than Bottom 50% Combined,” Forbes, October 8, 2020, https://www.forbes.com/sites/tommybeer/2020/10/08/top-1-of-us-households-hold-15-times-more-wealth-than-bottom-50-combined/?sh=3067585a5179.

[vi] Candidly, this was my favorite interview in the book. A special thank you to Julie Stone for sharing her story, and for her beautiful revisions.