Recently I got a prospectus from a faith-motivated advisory firm that outlines what they invest in as Christians. On one level, the responses were predictable. They don’t invest in alcohol, cannabis, pornography, or weapons. And they do invest in companies that have ethical leadership, policies that value employees, and a “positive societal impact.”

But after reading the prospectus, I had to pause and say to myself: this is really, complex stuff.

On one level, investing is quite straightforward: capital should be used to bring about returns. Yet, what is positive societal impact? What companies are “ethical” and which aren’t?  Aren’t all companies – like people, a mix of good and bad, moral and immoral? How do you even think through ethics? And which societal impacts are primary, and which are secondary? Why?

I’m not trying to be esoteric. Here’s an example for you for you make an investment decision, shared with me by a dear friend and leader in the faith-based investing space.

Example 1: Building materials company

• The employee stock ownership plan or ESOP is 9.5% of total shares outstanding. To date, 40K employees participate and the company matches up to 6% contribution.  
• Their promote-from-within culture focuses on investing in talent and yields a low voluntary turnover rate of 7-8%. Post-college entry-level training program (with average starting salary ~$47k according to Glassdoor) teaches how to manage store P&L. The CEO came up through the same program.

Example 2: Restaurant franchise company

• 95%+ of US franchisees started as drivers or hourly workers in stores. “Everyone is trained to become a manager from the first day”, according to a former franchise employee. Cross-training is the norm. 
• Store start-up cost is $300K vs $4-5M for some other large concepts, making franchise ownership accessible to the middle class. According to one industry expert, “for someone making $60K a year, opening a franchise is possible”.
• Franchisees go through franchise management school program to ensure success.
• During COVID, the company paid $10M in year-end bonuses to >10K company employees in addition to bonuses paid in March/April 2020 and expanded/extended sick leave benefits.

Now, both seem to be solid public companies having a good impact on employees and are profitable.

But how do you decide between the two? Returns? Opportunity for low-income employees? Or do you prioritize the product itself: would you rather invest in expanding a building materials company or a fast-food business? Or do you instead decide to look into the environmental practices of their supply chains?

Investment analysis obviously goes through a financial filter. And increasingly so, it goes through some combination of a social or ethical filter. But what of theology? For the secular investment firm, this, of course, makes little sense. (Though, whether they acknowledge it or not, all their investments are going through a philosophical filter.) But for the faith-driven investor, isn’t “the faith once entrusted to the saints” the most central filter for investing in any company (Jude 1:3)?

If so, are you sure that your perspective on faith and investing is coming from historic Christian belief rather than, say, your cultural background, your social class, your family of origin, your education, your political persuasion, or your own church’s emphases?

Let me make that case that every faith-driven investor needs to hire a theologian. Here are three reasons.

1. Combining faith with investing is inherently complex.

Here’s what faith-driven investors are trying to do. They’re trying to take ancient texts written originally in Greek, Aramaic and Hebrew to ancient peoples, grasp the core teachings of these texts enough to then understand the core doctrines of Christian belief developed over 2,000 years of church history, apply those doctrines to the modern social construct of business with all the complexity of finance, marketing, operations, and sales, and then decide on which businesses to invest in based on those beliefs and practices!

To go from the book of Daniel to fintech, or from the Doctrine of the Trinity to human resource practices is not for the faint of heart!

Far too often in the faith-motivated investing space have I seen simplistic interpretations of texts (like the parable of the talents) to investing, without understanding the doctrinal, historical, or social context of particular passages, or even their own biases in reading the Bible as 21^st century American Christians. Just like finance, doing theology well requires knowledge, practice, and a breadth of learning.

The reality is, we need experts who can help wade through these waters if we actually want our core investment philosophy to be Christian.

2. Theologians bring a unique set of specialized skills.

Ever since the Protestant Reformation, we’ve believed that since we can all read the Bible for ourselves, we can understand it just as well as the next person. Now, I’m a big fan of everybody reading the Bible, but this has led to a deep devaluing not just of pastors, but those who have literally spent decades studying theology and scripture – like theologians. To say that “anybody can understand the Bible” to a theologian is like me saying to an investor that there’s no difference between a managing partner at Blackrock and an entry-level financial advisor at Thrivent. They’re both equally valuable in the eyes of God, but they’re not both equally competent or knowledgeable when it comes to investing.

Years ago, we at Denver Institute for Faith & Work hired Ryan Tafilowski as a “resident theologian.” He has a Th.M. in ecclesiastical (church) history and a Ph.D. in theology from the University of Edinburgh. He writes and speaks on inter-religious dialogue, historical theology, and ethics. And to top it off, his ability to recall episodes of Arrested Development is astounding (to the great delight of our entire staff team).

Over the years, Ryan has taught our staff team everything from political theology to the doctrine of sin. And when we’re weighing in on tough social issues, ranging from gender to race to immigration to how much profit we should reinvest versus give, his expertise in theological foundations and frameworks has regularly surprised and delighted us. Often, it has completely transformed our views of an issue.  

Ryan has education and knowledge that I don’t have. Because this is true, when he speaks,  though I’m technically his boss, I’m careful to listen. He actually knows more than I do about the “faith” aspect of “faith and work.” He adds tremendous value to the team, not just in production, but in faithfulness to our own tradition – a tradition I’m still just learning about.

Having a theologian on my staff is incredibly valuable.

3. They’re worth the investment.

Now, the vast majority of theologians don’t know the first difference between public equities and private equity. To that end, they need to listen to professional investors. Yet I believe that professional investors also need to listen to theologians.

I believe it’s worth having a full-time theologian on the staff of every faith-motivated investment firm. They should weigh in on every social, ethical, political, or philosophical decision, drawing the company continually back to the great drama of Scripture, the creeds, and the history of the Church, and what they mean for investing today.

One of our five guiding principles at Denver Institute is to think theologically: “Embracing the call to be faithful stewards of the mysteries of Christ, we value programs that enable men and women to verbally articulate how Scripture, the historic church, and the gospel of grace influence their work and cultural engagement.”  To do this, we need theologians to guide, illuminate, and advise. This is why having a resident theologian on our staff is a necessity, not a luxury. (Can’t convince your nonbelieving partners to hire a theologian? Fear not: the vast majority of theologians would happily take the title “Philosopher in Residence.”)

And on the bright side, compared to your typical MBA from Kellogg, theologians are relatively cheap. With thousands more PhDs in theology than there are professorships, there is certainly market supply.

Yet I’d say they’re worth their weight in gold. Some may balk at this comparison to theologians and gold: $1764 per ounce, assuming a 150-pound theologian, are they really worth $4,233,600?

Depending on what you’re investing in, they might just be…

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Jeff Haanen is the Founder and CEO of the educational nonprofit Denver Institute for Faith & Work, CityGate, a national network of leaders working at the intersection of faith, work, justice and community renewal, and The Faith & Work Classroom, a free, online learning platform.