Jeff Haanen

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Business for the Common Good On-Demand

Today at Denver Institute we are launching Business for the Common Good On-Demand, a resource we are giving away to you for free. The videos and discussion guides address questions like:

How do you determine if a business is successful? Is it reflected in a positive balance sheet, gleaming customer reviews, or a charismatic CEO? What if God measured success by a broader standard—by the way businesses help every employee, supplier, consumer, or community they touch to thrive?

Business for the Common Good On-Demand features keynote presentations and panel discussions with industry leaders from finance, technology, sales, and the nonprofit sector.

Featured presentations include:

  • Work is a Way to Love Our Neighbor: Katherine Leary Alsdorf
  • How Faith Shapes Business: Jeff Haanen
  • My Life as a Christian, Investor, and Business Leader: Robert Doll
  • Generous Business Practices: Aimee Minnich, Alan Barnhart
  • Whole-Hearted Leadership: Lisa Slayton, David Park
  • Faith-Driven Investing: Panel
  • Selling Christianly: Panel
  • Artificial Intelligence: What Every Business Leader Must Know About New Technologies: Becker Polverini
  • The Challenge and Opportunity of Global Business: Panel
  • The Future of Colorado’s Workforce: Hanna Skandera, Bill Kurtz, Renise Walker, Rico Mun

Above is my introduction of the event content and how I think about how faith shapes business. Enjoy and share with your friends.

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BusinessWork

Theology for Business (Keynote)

 

On June 15, 2017, I gave a keynote entitled “Theology for Business” at Denver Institute for Faith & Work’s annual business event. Since I’ve come back to this talk several times, both in my writing and speaking, I thought I’d post it here. (Here’s the video.) I hope it helps you as you consider how the gospel might inform the culture of your business. 

Thanks for coming. I’m really looking forward to learning from our panelists today and from all of you.

Theology for business. What do these two worlds – church and business – have to do with each other? Christian theology doesn’t get a lot of air time at Harvard Business Review or even the Denver Business Journal. Neither does marketing, strategy or raising capital get mentioned much at church. But we find ourselves, here, today feeling like something is missing from both our church lives and our business lives.

Here’s what I mean. How would we answer, “What is the purpose of business?” It’s a good place to start, but we find ourselves with less-than-fulfilling answers. (1) Business culture: Famously, Milton Friedman has said that business only has one purpose: maximize share-holder value. That is, the purpose is merely to make profit. But this paradigm is diminishing. Profit is important, but as Max De Pree, the former CEO of Herman Miller, once said, “Profit is like breath. You need to breath to live, but you don’t live to breath.” Companies that are just living for profit don’t live very long.

Across the US today, from Fortune to Forbes, people are searching for deeper purpose for their business. Having a social mission is key to attracting millennial talent. But what is the overarching purpose for business? There are as many answers to this as there are businesses!

Each company defines their own firm’s mission, vision and values, I often find, acts like a religious community! Many companies are more mission-driven and have more rituals and strict practices that require more obedience than most churches I’ve seen! One company in town even makes new employees cross a literal bridge as an expression of loyalty to the company.

Everybody – and every company – is searching for its own purpose, and rarely asking, might there actually be a single, unifying purpose to business overall?

(2) Church: How would most people in church answer the question of purpose in business? Here’s the implicit assumption, “You’re in business, and I work at a church or nonprofit. Your job is to make as much money as you can and give it to us.” Here’s a significant pain point: so many with business-gifting end up feeling like ATM machines around church and nonprofit leaders. If this is you, let me say “I’m sorry.” We can do better.

(3) Conferences Like this often would say the purpose of business is to host a workplace Bible study, and get your co-workers to join you. Now, I’m all for workplace bible studies and evangelism. The challenge with this view is that we’re not really talking about business. It’s simply transporting church activity into a business setting. What about, though, the actual nuts and bolts of business? Supply chain, hiring practices, management. Does theology say anything about that?

Here’s the upshot: we’re here because we often feel lonely. (1) Lonely as one of the few believers in a secular company, (2) Lonely at church, often feeling misunderstood or objectified as a business leader. (3) And sometime lonely even at gatherings like this, hoping to find a vision for business in God’s redemptive story, yet leaving with only workplace bible study materials.

Add to that, we’ve never been taught to think about theology and business leadership together. But today, let me make the case that Christian theology is just as important for your business life as finance, operations or sales, customers or employees.

As we launch into our event, let me frame our discussions this morning with 5 doctrines that I believe can be transformative for our business practices.    

First, the doctrine of CREATION and FALL calls us to THINK THEOLOGICALLY about the purpose of business.

The purpose of business is to provide for the needs of world by serving customers and creating meaningful work, while giving glory to God.

Let’s unpack this. In Genesis, work is a gift from God. God works for 6 days in creation, and then rests for one day. And he gives work to Adam in Genesis 2:15 the work of gardening – taking the raw materials of the world and making them suitable for human flourishing.

So, grain, for instance, by itself isn’t much good. But after work, it becomes bread. Grapes are good, but after a vintner gets ahold of them they become wine. Work bring creation from “good” to “very good.” Martin Luther saw this, and said that work is the way God provides for our needs. My friend Tim Weinhold says it even more boldly, “Business is God’s intended partner in his great work as Provider for all of humankind.”

Houses. Pipes. Sandwiches. Paper. Clothing. Business provides. When I go to King Sooper’s after getting back from the majority world, I’m still astounded at the power of business to provide. As as such, it reflects God’s character, who, in the story of Abraham and Isaac is called “The Lord Provides.” Different kinds of work reflect different aspects of God’s character: in health care, God as a Healer; in law, God as Judge and Advocate; art, God as Creative Artist; in business, God is Provider.

It provides three things:

  • The goods and services we depend on every day.

For example, my friend Dan Dye is the CEO of Ardent Mills, based here in Denver. They’re the largest flour producer in the US. Get this: over 100 million Americans per day eat an Ardent Mills product. He sees his work as nourishing the world. He SERVES.

  • Meaningful work.

For example, my friend Karla Nugent, the chief business development officer at Weifield Group Electrical contracting has over 300 employees. For her, providing work is an opportunity for people to express their God-given talents and skills while contributing to a better world. For many, Weifield is a transformative place of dignity and community engagement. It’s where people bear the image of God, the Creator.

  • The wealth we need to afford those goods and services.

My other friend Barry Rowan, former CFO for Vonage, says this: “Business is only institution that creates wealth; all other institutions distribute it.”  Wealth creation is indeed incredible. Through business, wealth can be created from nothing, allowing abundance and prosperity. We don’t live in a zero sum economy. This is why more theologians need to be talking about “responsible wealth creation”, just as we will over the lunch hour today.

Because of the power of business, many consider business as a “holy calling.” Actually, a book we’re selling today, by Tim Dearborn, goes by that title. It’s a chance to provide for our neighbor’s most basic needs.

Business has an incredible power to provide for our needs through serving customers through quality goods and services, creating meaningful work, and creating the wealth needed to purchase those goods and service. Business is an extension of God’s own CREATION.

But The FALL happened, too. After Adam ate the fruit, sin entered the world, and our work and our business practices. You can see this, epecially the Prophets.  Let me give you an example example:

Micah 6:8: He has shown you, O mortal, what is good. And what does the Lord require of you? To act justly and to love mercy and to walk humbly with your God.” Now, we usually stop reading there. But Micah doesn’t.

This is the next verse, which speaks to Israel’s business practices at the time. “Listen! The Lord is calling to the city— … Am I still to forget your ill-gotten treasures, you wicked house, and the short ephah, which is accursed? Shall I acquit someone with dishonest scales, with a bag of false weights?” God saw something: people were engaged not in value creation but value extraction.

The story is this: in the time of the Kings of Israel, its leaders forgot the covenant and the law of God. They ceased worshipping the Lord, and they began to worship false gods. The core evidence of this was that they ceased to practice Sabbath. This is why there are so many calls back to practicing Sabbath in the OT. It was a call back to worship for all of society.

When Israel never stopped from the work, the workers in their households never had a rest, they were commodified for the sake of profit, and oppression spread. Idolatry caused injustice.

In Israel’s history, this idolatry was just as common among judges or priests as it was merchants, but the point is the same: business has a good purpose, yet because of sin, it can become distorted. The hinge between provision and oppression is which God you worship.

The Bible gives us a way to see both the goodness of Creation & distortion of the Fall, which makes business neither savior of the world nor the enemy of the people, but instrument for God’s blessing in the hands of his followers.  For Whose Glory, then, becomes the question in business, which can restore it to it’s good purpose.

The purpose of business is to provide for the needs of world by serving customers and creating meaningful work, while giving glory to God.

Second, the doctrine of the TRINITY calls us to EMBRACE RELATIONSHIPS.

Second, let me get to relationships and business by showing you first a graph. 70% of the American workforce is disengaged from work; 54% experience some kind of sleep interruption due to work; 83% feel stressed at work; 60% are still connected to work on their off time; 51% of you in this room are looking for a job change (I hope that’s not true of my staff!); and only 21% feel their well-managed. Ouch.

Now, take a look at this. Take a look at the top 9 factors that drive employee engagement: Basic Needs: (1) Understand expectations; (2) Have necessary tools and equipment; Individual Needs (3) Opportunity to do best work, (4) Receive recognition and praise for their work, (5) Cared for as a person, (6) Development is encouraged Teamwork Needs: (7) Opinions Count, (8) Understand link to the Mission and organization, (9) Associates committed to good work, (9) Have a friend at work.

The point: America doesn’t broadly want to be working, yet they spend 100,000 hours of their life working. And what drives engagement is heavily relational. Feeling valued.

As it is today, we often discuss employees in terms of human resources, as if they were just one of the many resources needed in a company. But in the creation narrative, people come first, work is second. This makes sense, because God is relationships. Here’s my second point, 2. God is relationship – Father, Son and Holy Spirit – and healthy businesses are bound together through healthy relationships based on a foundation of trust.

Even in the digital age, today, because we are made in God’s image, we still long for face-to-face relationships. We want to know others and be known.

Also, we see that the further up we go in an organization, the more important relationships of trust become. When business problems occur, more often than not, there are issues of trust or some kind of relational fracture. When business and economies go well, there is trust is the glue that holds them together. Drew Yancey, who is moderating our panel on entrepreneurship today, has made this point to me several times.

Today we have the privilege of hearing from Steve Reinemund, former PepsiCo CEO and dean of the Babcock School of Management at Wake Forest University. He’s seen this workplace disengagement statistics. But he’s also helped lead transformational efforts to reengage employees at his company. Here’s what he says. “We need people in business that understand business is a noble profession, that makes a difference in the lives of people.”

Core to the idea of faith at work for us at DIFW is the idea of “embrace relationships” because we long for connection, reconciliation, partnership, team – relationship. And business needs people willing to practice self-giving love, like the love inside the Trinity.

THIRD, the doctrine of the RESURRECTION calls us to CREATE GOOD WORK.

Why don’t we talk more about business at church? It forms the fabric of our cities, provides the employment we need, the goods and services we use, and the wealth we spend. I have a theory: we don’t think it’s a part of the gospel, or the “good news.”

The story goes like this: the gospel is that Jesus died for our sins so that after we die we can be with him in heaven. That is, the Bible is about saving souls, not the actual world we live in. AS IS, we struggle to relate faith to work, theology to business.

Let me suggest a broader story. Jesus did die for our sins. But he also rose again on the third day. And here’s what’s interesting about the resurrection story, especially in the gospel of John. It takes place in a garden. Jesus rises not on the last day of the week, but the first day of the week – Sunday. When Christians have traditionally worshipped. John is saying: Look, the world came apart on Good Friday, but the new creation has begun with the resurrection of Christ.

Our daily work matters because God is redeeming not just individual souls but all of creation. Christians look forward to the redemption of all things, in a city of all places. God does not abandon his creation, including our work in business. In 1 Corinthians 15, an entire chapter about the resurrection and death being “swallowed up” by life, Paul concludes: Therefore, my dear brothers and sisters, stand firm. Let nothing move you. Always give yourselves fully to the work of the Lord, because you know that your labor in the Lord is not in vain.” It’s not in vain because the resurrection means the beginning of a new, physical world – one that includes our work in his heavenly city.

The resurrection means every spreadsheet, every transaction, and every dollar and every product is part of the scope of redemption. It also invites us to be imaginative. What might my industry or company look like fully restored?

Our Fellows asked these questions with their final, year-end projects this year. Catherine, who works at a credit union, imagined a “selfless sales” model, rewarding customer satisfaction not only moving more products that often weren’t needed. Christiana, an urban planner in Denver, implemented new training for her to prevent compassion burnout for those often yelled at in city council meetings. Banks, one of our presenters today, brought people from vastly different walks of life – the evangelical community and the gay community, the black community and the white community, republicans and democrats, together for a common meal, to listen, and heal divides.

Instead of looking to purpose for our businesses as merely profit or whatever big company is featured in the latest publication, the resurrection is an enduring fuel of hope and creativity for our work.

  1. The doctrine of VOCATION calls us to SEEK DEEP SPIRITUAL HEALTH.

Let me tell you a story. I have four daughters. And so Saturday’s during the summer we go to swim meets. This last Saturday, I was watching these kids of all ages, race to cheers in the hot summer sun. Some of these kids are like fish – not only the teenagers, but 8, 9 10 year olds blowing through the water. Even many of the 6 year olds are impressive, making it all the way to the end of the pool.

One race of 6 year olds: the buzzer sounds, the kids belly flop off the block into the pool, and start their front crawl. All were doing great: except Reese. Reese jumps in, and immediately, he just tries to make it to the surface, in a panic. He’s gasping for air, grabbing for the buoys, wondering what he’s gotten himself into. It’s too deep. He can’t touch. He can’t go back. Parents cheer! Reese just tries to survive.

I had a revelation at this moment. This is exactly what it feels like to be an entrepreneur. Everybody is cheering, others seem to be excelling, and here you are, flapping around wildly, just trying to survive. And take one stroke, two stokes, toward the other end of the pool.

Today, we’re talking about “Caring for the Soul of Entrepreneurs” – because in the speed and exhilaration of starting and building a business, there’s often fear, chaos, uncertainty. Who are we becoming? In our souls, in the secret place.

Today, we have a panel of VCs and entrepreneurs who will both share war stories, but plunge beneath the surface to ask hard questions about character and entrepreneurship – with honesty and grace.

The doctrine of vocation is not about finding your ideal job. The word vocation comes form the latin root vox, or voice: it’s about responding to the voice of God in the day to day lives, including our business decisions. Traditionally, vocation means first responding to His call to “love the lord your god with all your heart, mind, soul and strength, and love your neighbor as yourself.” ­

As it is today, we live in a culture framed by a humanistic story, especially in tech start-up world. And the story is pretty simple. It goes like this: The humanistic story says there is no problem that human beings can’t fix. This story is especially prevalent in the tech sector today. But the reason I know this story isn’t true is that I can’t even fix myself. 

We need others as we learn to respond to God’s call in our hearts and our work lives.

  1. The CROSS calls us to SERVE OTHERS SACRIFICIALLY.

Today more business leaders than ever want to emphasize their social impact and sit on nonprofit boards. And in many circumstances, our secular neighbors are doing good work that Christians can look to as a model and can partner with.

But here’s my question? what about when our public acts don’t pad our resumes, but actually cost us? And are difficult? And not seen by others?

Central to the gospel is that Christ gave his life for ours. He took our punishment on himself; his death brought us life. It’s one thing talk talk about customer service in our business, or even creating a company of “love.” But it’s another to talk about sacrificial love.

The biblical model for the righteous business man is Boaz, found the book of Ruth. Boaz was a land owner, and practiced “gleaning,” which is essentially an old testament law that told land owners not to harvest to the very edges of their fields, but to allow the poor to collect what was left over to provide for their families. That is, he allowed the poor to work in his fields out of obedience to the law, summoned up by “love your neighbor as yourself.” Interestingly enough, this businessman ended up marry Ruth, an immigrant, and through his righteousness, he became the great grandfather of King David, and became part of the Line of the Messiah himself.

Why do I mention this? Work has an incredible power to alleviate poverty today. One of our panel discussions is entitled, “Good Jobs: A Strategy for Profit and Poverty Alleviation.”  We will have the chance to observe something truly unique: a key nonprofit leader, Jason Janz, who is providing top quality job training for men and women in poverty; Helen Hayes, CEO of Activate Workforce Solutions, who is working to place these men and women in good, career level jobs that can break the cycle of poverty, and Michael Coors and Irma Lockridge at Coors Tek, who are hiring the Ruth’s of our day, and providing jobs that complete the transformative cycle. We’ll have a chance to see what I call “the good jobs pipeline” and ask – what might it look like if hundreds of Christian managers and businesses owners saw “love your neighbor” as the motivation behind their HR practices, and did so not to make a name for themselves, but simply because at the cross, I have been so deeply, and perfectly loved?

Moreover, what if another Christian doctrine influenced the workforce development conversation in Colorado: that all people are made in God’s image? Where the hundreds of workforce development programs leave it today is that all people have self-worth and dignity. But the creation story brings a transformative idea to to the table: that human dignity is primarily expressed through work, just as God the Creator works.

THEOLOGY FOR BUSINESS? Yes.

Summary. Here’s my point: Christian theology is fundamental to our business practices. Christian faith calls us to think theologically about the purpose of business, to embrace relationships, to create work in a spirit of hope, to admit our flaw as we seek deep spiritual health, and to serve others sacrificially in our city.  

My prayer is that today you might leave here for your own work and business life. And that the question For Whose Glory? Might be one you take with you today into the office tomorrow.

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BusinessCraftsmanship & Manual LaborVocationWork

How Does Your Work Impact Those Down the Line?

 

Have you thought about the people affected by your work who you may never meet? Learn more in this excerpt from the e-book “The Call to Commerce: 6 Ways to Love Your Neighbor Through Business.” Catch the first post here on the blog as well. 

3. Love Your Supply Chains

Months ago, I had a moving conversation with Tim Dearborn, a professor at Fuller Theological Seminary and former vice president at World Vision International1. He shared the story of visiting a church built on slave forts in Ghana. As he sat in the cathedral, he could almost hear the cries of 19th century slaves echoing below.

I asked him, “What do you think are the modern ‘churches built on slave forts’ today?” That is, what are the systemic injustices that Christians have knowingly – or unknowingly – supported in the modern world?

He replied with two simple words: “Supply chains.”

Rarely do we think about the labor conditions of those who sew our shirts or make components for our iPhones. But even more rarely do we think about the long-term profitability of underpaying laborers or oppressing those in faraway lands. Good business means thinking through where we source our materials, and the conditions for laborers of those we do business with.

William Haughey, 35, is leading the way in “loving your supply chain.” After having been an investment banker at Goldman Sachs for four years, he started Tegu, a toy company that makes simple, magnetic wooden blocks2. The name is derived from a part of their supply chain, located in Tegucigalpa, Honduras.

Their mission is to responsibly harvest wood from Honduran cooperatives, and to “pay our employees a living wage and prioritize long-term career growth and development rather than simple task-based jobs.” Their goal is to bring world-class employment standards to Central America.

Thinking this through as a consumer can be a stressful affair. Staring at clothes on a department store rack and wondering if sweatshop labor produced my new dress shirt can by paralyzing. Nonetheless, if we have the choice between two suppliers – and one has demonstrably better ratings on glassdoor.com, or, on the other side, has an obviously bad reputation in the industry – let’s choose the former. Even supply chains are made up of people that God so loves (John 3:16).

Though we won’t solve all global issues, we can, and should, follow the advice of American priest Ken Untener when considering who we do business with:

“We cannot do everything, and there is a sense of
liberation in realizing this.
This enables us to do something, and to do it very well.
It may be incomplete, but it is a beginning,
a step along the way, an opportunity for the Lord’s
grace to enter and do the rest.
We may never see the end results, but that is the
difference between the master builder and the worker.
We are workers, not master builders, ministers, not
messiahs. We are prophets of a future not our own.”3

Verse to post on your desk: “He has shown you, O mortal, what is good. And what does the Lord require of you? To act justly and to love mercy and to walk humbly with your God. Listen! The Lord is calling to the city — and to fear your name is wisdom…‘Am I still to forget your ill gotten treasures, you wicked house, and the short ephah, which is accursed? Shall I acquit someone with dishonest scales, with a bag of false weights?” –Micah 6:8-11

4. Love Your Communities

Karla Nugent has found that caring for the community gives her company an advantage4. As the Chief Business Development Officer of Weifield Group Electrical Contracting, Nugent has built an industry-leading electrical contracting firm in Denver. Her company has built edifices like the Net Zero, a LEED-Platinum research facility at the National Renewable Energy Laboratory in Golden, Colorado, and has been recognized by the Denver Business Journal for its community impact.5

Weifield Group has four main philanthropic areas: Head of Household, Women & Children, Health/The Less Fortunate, and the U.S. Military6. Not only do they give out of corporate profits to local nonprofits serving people in these categories, but the 350 plus employees also volunteer at these organizations on the clock.

Seems expensive – and unprofitable – right? That’s what I thought, too. But dig down, and the culture at Weifield of contributing to the good of communities has significantly impacted their employee retention numbers. Keeping their best employees – who want to be at a company that cares about more than profit – has made Weifield one of Denver’s Top Places to Work7. Which means in hot economy starving for middle and high skilled labor, Weifiled is coming out on top on the war for talent – and has been profitable every single year since their founding 15 years ago.

In fact, Harvard Business School research found that companies with more corporate social responsibility practices and programs significantly outperform their competitors, both in terms of their balance sheet and stock price.8

As it turns out, loving your community is also loving yourself.

Verse to post on your desk: “Let us not become weary in doing good, for at the proper time we will reap a harvest if we do not give up. Therefore, as we have opportunity, let us do good to all people, especially to those who belong to the family of believers.” -Galatians 6:9-10

 

This is the second of three excerpts that we’ve shared on our blog from the e-book “The Call to Commerce: 6 Ways to Love Your Neighbor Through Business.” Miss the first one? Grab your copy of the full e-book.

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BusinessEconomyWork

The Call to Commerce: 6 Ways to Love Your Neighbor Through Business

 

“And who is my neighbor?”

This question is just as pressing to us in 21st century America as it was 2,000 years ago. A legal expert, “who wanted to justify himself,” posed this question to Jesus. In response, Jesus told the Parable of the Good Samaritan. Like that expert, we look around the world today and see pressing needs at every turn: self-centered leadership, ignorance, poverty, political instability, disease, and spiritual darkness. Overwhelmed at the needs pouring into our digital devices, we ask “What can I really do?” Our temptation, like that of the Levite and the priest in the parable, is to walk past the needs of others and go about our day.

Yet two surprising twists in Jesus’ parable can give us hope. First, the hero of the story is a Samaritan, a member of a mixed ethnic group despised by the Jews. Though the religious insiders – a Levite and a priest – pass by, it’s the heretic, the outsider, who stops to help. The Samaritan didn’t find a solution to a global crisis. Instead, his single act of mercy for a stranger is the model here. This we can do.

Second, which is perhaps the biggest shock for us today, the hero of this story isn’t a pastor, religious leader, or a nonprofit volunteer. He’s a business person.

There’s a bit of guesswork here, but the Samaritan had the time and excess wealth to serve a need. And in so doing, he fulfilled Jesus’ command to “love your neighbor.” As Margaret Thatcher once said, “No-one would remember the Good Samaritan if he’d only had good intentions; he had money as well.” Might engaging in business be a primary way God intends for us to love our neighbors?

“Business is God’s intended partner in his great work as Provider for all of humankind,” says Tim Weinhold, an entrepreneur I quoted in a recent article for Christianity Today1.  His point is that business is a way God has chosen to both provide the goods and services we all depend on each day and create the wealth we need to be able to afford those goods and services. As a CFO friend of mine says2, “Business is the only institution that creates wealth. Every other institution distributes it.”3 The purpose of business, like the purpose of the church in the world, is to serve (Mark 10:45, John 20:21). Business people are called to use their talents to bless others.

But what about corporate greed? What about scandals like the price fixing scandal at Archer Daniels Midland4, famously portrayed by Matt Damon in the movie The Informant5?  Or the levels of corruption and collusion in the housing market collapse of the mid 2000s (again, portrayed dramatically by Hollywood in “The Big Short?”6) This looks more like plundering your neighbor rather than loving your neighbor.

Business can either plunder our neighbors through low wages, oppressive practices (like the payday loan industry), environmental degradation, and hoarding wealth – or it can be the single greatest instrument for the alleviation of poverty the world has ever seen. (Films such as Poverty, Inc.7 and the article “Towards the End of Poverty”8 in The Economist make compelling cases for the later.) Our work can either destroy or design, plunder or provide, sack or serve.

Yet what would it actually look like to love your neighbor through your own business or work life?

I agree with Robin John, CEO of Eventide Funds9, who recently suggested we need to start with the question of the legal expert: who is my neighbor? Business, he believes, has six neighbors: customers, employees, supply chains, communities, the environment, and society. The best performing businesses over the long haul, he believes, create products and services that serve society and authentic human flourishing, focus on stakeholder value creation, build human-centered operations strategies and create a rich organizational culture. That is, they look carefully at all the “neighbors” a business has and ask how to serve those neighbors well.

Using that framework, here are 6 Ways to Love Your Neighbor Through Business:

1. Love Your Customers

Dan Dye is the CEO of Ardent Mills, America’s largest flour producer 10. Each day, 100 million people eat an Ardent Mills product. It’s likely that the bread products you ate for breakfast this morning came from the flour produced at one of their 42 mills. Dan describes his work as “nourishing the world,” which his company does on a global scale. They continuously innovate the best processes of turning wheat into flour, which is eventually sold to companies like Bimbo bread that are found in America’s grocery stores. And at the end of their global operations and billion dollar balance sheets is a simple commitment to serve the needs of their customers.

When companies prioritize the needs of the customer and create genuine value for them, businesses flourish. For example, Jeff Bezos, CEO of Amazon, leaves a chair empty at corporate meetings to remind them they’re there serve their customers. Creating value for others, in Charles Koch’s language 11, or endeavoring to love your customers as yourselves, is the first pillar of loving your neighbor through business.

Dealing with cranky, irrational, or flippant customers is no fun. But C.S. Lewis reminds us that loving your neighbor has little to do with your feelings.

“The rule for all of us is perfectly simple. Do not waste time bothering whether you ‘love’ your neighbor; act as if you did. As soon as we do this we find one of the great secrets. When you are behaving as if you loved someone, you will presently come to love him… There is, indeed, one exception. If you do him a good turn, not to please God and obey the law of charity, but to show him what a fine forgiving chap you are, and to put him in your debt, and then sit down to wait for his ‘gratitude’, you will probably be disappointed.”

Even if customers don’t show appreciation, business is still filled with opportunities to “love one another as I [Jesus] have loved you.”12  The way we love our neighbors, says Lewis, is by working for their good. Like providing sewage systems, software, lighting, legislation, lesson plans, and, of course, loaves of bread.

“Do unto others as you would have them do unto you.” This is not just good advice … it’s good business strategy.

Verse to post on your desk: “This is how we know what love is: Jesus Christ laid down his life for us. And we ought to lay down our lives for our brothers and sisters. If anyone has material possessions and sees a brother or sister in need but has no pity on them, how can the love of God be in that person? Dear children, let us not love with words or speech but with actions and in truth.” -1 John 4:16-18

2. Love Your Employees

Men and women are created to work, and are meant to express the dignity of being God’s image bearers through their creative activity.

This fact is not lost on Wes Gardner, CEO of Prime Trailer Leasing 13. Years ago, Wes had an “aha moment,” where he saw that his business was not just a way to fund ministry, but to do ministry, specifically by caring for his employees. He began hiring women from Hope House, a nonprofit that works with teenage mothers, and providing them a good salary and opportunities for growth – opportunities that would likely not come their way unless Wes was committed to loving his neighbors through his business.

He’s part of a larger movement in Denver to provide good jobs to people with barriers to employment 14. New efforts are afoot to create good jobs for at-risk communities. (A “good job” is loosely defined as a job that provides increasing wages, some flexibility of schedule, benefits, a healthy workplace culture, opportunities for advancement and education, and a sense of pride in the work.)

Yet people from every socioeconomic class long to know their work has deeper value than a paycheck. Dave Kiersznowski, founder of DEMDACO, a business that makes gifts that “lift the spirit,” wants his employees – of all faith backgrounds, races, and ethnicities – to broaden their vision of how their work is contributing to the common good 15. For example, in their headquarters he named meeting spaces after “heroes of the common good,” such as Martin Luther King Jr., William Wilberforce, and Mother Theresa. This reminds employees that their labor matters not just to the company, but to human history. Good thinkers, like Barry Schwartz, professor at Swarthmore College, see that emphasizing the ways our work makes other people’s lives better is key to loving your employees. 16

Caring for your employees begins the virtuous cycle of profitable long term business. “We take great care of our people, they take great care of our customers, and our customers take great care of our shareholders” says Cofounder and former CEO of Southwest Airlines, Herb Kelleher. By providing good jobs, laced with dignity, fair wages, and intrinsic meaning, some are even calling the “good jobs strategy” a game-changer among business leadership in the US. 17

A question to ask to your employees or co-workers: do you have a job or a craft? A job, says Hugh Heclo, is merely a “ miscellaneous piece of work undertaken on order at a stated rate.” 18 However, mechanic and author Michael Crawford defines craftsmanship as “the desire to do something well, for its own sake.” 19 How can business leaders provide not just jobs, but a craft, to their employees? Are there ways all jobs can provide the opportunity for men and women to experience mastery, autonomy and purpose, as Daniel Pink suggests? 20

Work, says playwright and theologian Dorothy Sayers, “should be the full expression of the worker’s faculties, the thing in which he finds spiritual, mental, and bodily satisfaction, and the medium in which he offers himself to God.” What will it look like to create more jobs like this?

Verse to post on your desk: “So God created mankind in his own image, in the image of God he created them; male and female he created them…The Lord God took the man and put him in the Garden of Eden to work it and take care of it.” –Genesis 1:27, 2:15

This is an excerpt from the e-book, “The Call to Commerce: 6 Ways to Love Your Neighbor Through Business.” Want more today? Download your copy of the full e-book. Or subscribe to this blog. 

BusinessCraftsmanship & Manual LaborFaith and Work MovementWork

Making a Permanent Impact on American Society?

 

“Dealmakers: Episode I” – Pete Ochs

I often imagine what collective impact between business leaders, churches, government, nonprofits and ministries might look like. What would it look like for us to partner together to make a permanent, generational impact on American society?

When it comes to work, in many ways, our society is hemorrhaging. The labor participation rate for men age 24-55 is at its lowest point since the Great Depression; 10 million men are either unemployed or looking for work; today there are 70 million Americans with a criminal background, many of whom can’t find a good job due to their past.

What if the Christian business leaders we all know decided to hire the millions of men and women with barriers to employment? Could the Church step up to meet a critical need – and develop the knowledge, best practices, and vision for loving our neighbors through good jobs?

This is a big task – maybe too big. But I feel like things are changing.

TC Johnstone, a friend and filmmaker, has done an incredible new documentary that gives us a beautiful, compelling case for doing just this.

In the first episode of “DealMakers”, a new documentary series, he highlights Pete Ochs, the founder of Capital III an impact investing company “committed to social, spiritual and economic transformation.” The film tells the story of Pete’s journey to starting a manufacturing company…inside a maximum-security prison. Here’s how TC describes the film,

Pete OchsA Triple Bottom Line Business. Pete had a crazy idea. What would happen if we put a manufacturing business inside a maximum-security prison, pay employees fair market wages, and help them find their purpose? What started out as a crazy idea turned into reform, relationships, profit and ultimately transformed lives.”

Though Pete is wonderful in the film, it’s Louie Gutierrez, who spent 25 years behind bars, who really shines. Pete gave Louie another chance through employment; Louie gave Pete a renewed purpose for his own work.

You may want to think about screening the film in your church, business or home. If you’re a leader, you might think about having Pete and Louie come and share at a conference or event. Pete not only hits all the theological essentials in the story, but their story of learning from each other is just as powerful.

This film is an excellent illustration of the real-life impact that all this conversation about faith and work can have on real lives. I commend this film to you and those in your church or business. (For $25 off the price of a screening, use the discount just code: DIFW, and click on this link: https://www.dealmakersfilms.com)

I believe the “good jobs” conversation is the natural intersection between Christians who care about justice and those who care about work in America today.  I also believe stories of redemptive employment can galvanize Christians in positions of influence to have deep spiritual, social and cultural impact on a society in need of grace…especially from the church.

To use Louie’s words: I tell you what, I’m not super religious. But if I were to ever say that I met a Christian in my life, it’s more than definitely Pete.”

Happy watching.

BusinessCultureEconomyVocationWork

Theology for Business (Keynote Address)

This is the keynote address I gave for the recent event “For Whose Glory: Exploring Faithful Practice in Life, Leadership and Business.” Below I’ve included a brief outline of my talk. The video also includes all slides from my presentation. Like it? Visit my speaking page by clicking the menu above. 

I. Introduction: What is the purpose of business?

  1. The answer from business culture
  2. The answer from church culture
  3. The answer from conferences like this

Thesis: Christian theology is just as important for your business life as finance, operations or sales, customers or employees.

II. First, the doctrine of CREATION and FALL calls us to THINK THEOLOGICALLY about the purpose of business.

  1. The purpose of business is to provide for the needs of world by serving customers and creating meaningful work, while giving glory to God.
  2. It provides
    1. The goods and services we depend on every day
    2. Meaningful work
    3. The wealth we need to afford those goods and services
  3. Business is an extension of God’s own work of creation
  4. The Fall impacted both our work and our business, which we see most clearly in the Prophets
    1. Idolatry causes injustice
    2. The hinge between provision and oppression is the God we worship in business life.
  5. “For whose glory?” is a critical questions which will determine how we answer the question of the purpose of business.

III. Second, the doctrine of the TRINITY calls us to EMBRACE RELATIONSHIPS.

  1. The American workforce is stressed, disengaged, and unhappy (Gallup/BCG Research)
  2. God is relationship – Father, Son and Holy Spirit – and healthy businesses are bound together through healthy relationships based on a foundation of trust.

IV. Third, the doctrine of the RESURRECTION calls us to CREATE GOOD WORK.

  1. We tend to not talk about business at church because we don’t think it’s a part of the gospel, or “good news”
  2. The resurrection calls us to think more comprehensively about redemption, creation, and, thus, our work.
  3. Our daily work matters because God is redeeming not just individual souls but all of creation.

V. Fourth, the doctrine of VOCATION calls us to SEEK DEEP SPIRITUAL HEALTH.

  1. The exhilaration and speed of business life rarely affords us the opportunity to slow down and ask “Who are we becoming?”
  2. The word vocation comes form the latin root vox, or voice: it’s about responding to the voice of God in the day to day lives, including our business decisions.

VI. Finally, the CROSS calls us to SERVE OTHERS SACRIFICIALLY.

  1. Central to the gospel is that Christ gave his life for ours.
  2. It’s one thing to talk about customer service in our business, or even creating a company of “love.” But it’s another to talk about sacrificial love.
  3. Boaz was a model “Christian business leader,” as he calls us to hire and care for the “Ruth’s” of our day.

VII. Conclusion: Christian faith calls us to think theologically about the purpose of business, to embrace relationships, to create work in a spirit of hope, to admit our flaws as we seek deep spiritual health, and to serve others sacrificially in our city.  

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BusinessEconomyWork

Nourishing the World: Spending an Evening with Dan Dye, CEO of Ardent Mills

 

As we walked into the kitchen, our senses came alive: the smell of freshly baked bread, the shine of stainless steel appliances, the smile of Chef Daniel Marciani, and the sight of risotto, chocolate quinoa desserts and caramelized spread. We felt like we had just walked into Babette’s Feast.

The food was the unexpected capstone of an evening the 5280 Fellows spent with Dan Dye, CEO of Ardent Mills, the largest flour producer in the country.  Ardent Mills, a new company that was spun off from ConAgra, CHS, and Cargill just over two and a half years ago, has 42 production facilities in the US, over 2,000 employees, and – get this – serves an estimated 100 million per day with their products. Chances are, if you ate any kind of bread product today, you are being nourished by Ardent Mills.

As we gathered around the conference room to hear Dan’s story, he candidly shared about life as the leader of a $4-billion-year company: the advent of his career at Cargill, the transition to leadership over a team of commodities traders in Winnipeg, and the values he uses as guideposts for everything he does.

Values, he said, are at the core of his leadership. Trust. Serving. Simplicity. Safety. For Dye, they’re more than words: they form the heart of the company he leads – and while not explicitly or exclusively Christian, each of them are endowed with deep spiritual value. “Though I don’t always say to people, ‘These are biblical values,’ to me each value is Biblically rooted, and the Bible informs me on how to lead a company, and how I can help best serve both customers and employees,” said Dye.

Dye spoke about discerning his calling and new job opportunities alongside his wife, Alea; how to build a strong leadership team; the challenges of work-life choices as he took different roles throughout his career. He shared about being a strong emotional presence in times of crisis, especially during a time early in his career when, tragically, two employees died during an accident. “It was the hardest time of my career – and one of the hardest times of my life. The value of safety isn’t just a word on the wall – I believe in it with every fiber of my being.”

Developing a strong, values-based culture is central to Dye’s leadership. He believes values allow them to better serve their customers, but they also create a work-environment that blesses his employees. The five principles of leadership at Ardent Mills are:

  • Live Our Values: Trust, Serving, Simplicity, Serving
  • Others Focused vs. Self-Focused
  • Clear the Noise
  • Relentlessly Curious
  • We Will Win – The Right Way

The final value used to be just “We Will Win,” believing that profit is inherently good as it creates the opportunity to serve more customers and hire more employees. But he added “The Right Way” after observing the Volkswagen emissions scandal in 2015, in which the German automaker intentionally mislead environmental authorities to pass emissions standards. To Dye, doing business “the right way” means profit must be made ethically, upholding the highest standards of integrity.

Banks Benitez, 5280 Fellow and Vice President of Global Expansion at the Unreasonable Institute, shared a brief note with me after the Community & Culture gathering:

“I just wanted to drop you a brief note thanking you for tonight. It broadened my perspective, humanized a big industry that I know nothing about, connected us to a leader who is putting Christ in that center circle, and sparked many ideas for me in my own career and role. One thing that Dan mentioned, which I really liked, was about getting rid of the noise and bringing clarity to people. I know that’s something I struggle with in my role with our team…It was such an amazing night and I kept thinking, “this is way beyond what I expected from the fellowship.”

Dye also shared about the centrality of his faith to his work. “I remember when I was a kid, my dad would take me aside before a basketball game, and give me some clear advice: keep your cool, do your best, honor God. I’ve always kept that advice close to my heart.” Through both his father and early career mentors at Cargill, who encouraged him to keep Christ at the center of his life, role models profoundly impacted Dye’s career trajectory.

The Ardent Mills vision of “Nourishing What’s Next” has special meaning for Dye. Bread is a central metaphor in the Scriptures: Jesus is the bread of life; the kingdom of God is like yeast that works its way through dough; Jesus commands his followers to remember his death through drinking of wine and eating bread.

As Dan Dye leads a company that is nourishing the world – quite literally – he also strives to nourish the spirits of the customers, employees and communities Ardent Mills serves each day.

This article first appeared on the Theology of Business Blog at denverinstitute.org

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